Doing Business in the Middle East and Africa (MENA)
Countries naturally seek to diversify into production and export activities that provide a higher return to the labor and capital resources employed. At the same time, a more diverse structure of exports reduces a country’s vulnerability to pronounced price swings in international markets.
The Middle East and Africa (MENA) represents Canada's 5th largest export destination for different products with exports of $3.6 billion in 2015. It is the second largest population block in the world, with a market of over 1.4 billion people. It is growing more and more attractive to global suppliers like Canada, USA, China and Europe, in different sectors.
The Middle East and North Africa (MENA) have been rocked in recent years by upheaval ranging from moderate protest to full-scale revolution, leading to a variety of changes in government with more changes to come. Yet different manufacturing, special products and service companies, however, have described the region as a “hidden jewel,” citing rapid spending growth by the various government ministries, resulting in new and growing infrastructure, construction, educational, franchise and health care sectors in different countries in the region, many countries have enacted legislation in the past decade to attract foreign investment in the country. While the Middle Eastern environment remains unsettled, the market is still expected to grow in many countries across the region in different sectors.